A few days left to watch an amazing documentation about hip hop and the history of sneakers.
How the sneaker stop being used only in sports and how it became a symbol of the hip hop culture.
From Run DMC with the song “My Adidas” showing who makes the market grow – to Nelly with his song “Air Force Ones” celebrating the 20 years birthday of the famous Nike’s shoe.
You will see how marketing directors changed their way to promote their shoes and how hip hop stars gained market share. Everything in a no boring way with lots of anectodes including Michael Jordan, Jay Z, and gansta stories