Me in Wattens
Yesterday i was in Austria, in Wattens where the story of Swarovski started, as Swarovski teamed up with Samsung to create an elegant smartphone.
Th Smartphone is the Samsung SII, in white, and designed with Swarovski Elements. It will be available from October 2012 for a price of around 400Euros and will be the perfect gift for Christmas as it is very limited.
For us to understand how this phone has been designed, we have been introduced to the notion of trend, wich is not so easy to understand as it seems.
To create a trend, the research starts 2 years before it hits the market with analyst of social comportments, politic atmosphere and much more. Probably the most interesting job in the world.
Then to understand how the phone was made, we created a phone case with Swarovski Elements, using the same squeezing press as the one used to created the Samsung SII phone designed with Swarovski Elements.
At the end, we had a guided tour to the Swarovski Crystal Worlds, the indoor theme park with exhibitions related to crystals and featuring works of famous artists like Keith Haring or Andy Warhols who at some point of their career teamed up with Swarovski.
The new Samsung SII, designed with Swarovski Elements, available from October 2012 in limited edition
Me working hard on my new phone case
Made, the phone case of Jan from Zeitgeschmack (left) and mine (right)
The Gianf of Wattens – under wich is the Swarovski Crystal Worlds
The pyramid of Egypt made of Crystals
The Crystal room
Me outside the Swarovski Crystal Worlds – so sad you don’t see “yes to all ” behind me shining as it’s all made of Crystal
Some of you asked on Instagram where my Blazer comes from. It is from Primark but i saw similiars one online :