Olympia Le Tan book bags comes into life into a animation called “to die among you” created by Spike Jonze ( Being John malkovitch, Drunk Girls music video by LCD Soundsystem, Otis music video by Kanye West, etc..).
To realise the stop-motion, Olympia Le Tan bag has been cutted and animated.
It took 6 months to create it but perfect timing for the animation to come out at Halloween!

Spike Jonze: Mourir Auprès de Toi on Nowness.com.

Picture via Racked